Advanced Keyword Research: Strategies to Outrank Competitors

Most Digital Marketers start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas.

Focusing on popular keywords is a sensible strategy, yet it often results in overlooking some of the less obvious, but potentially valuable, keywords.

What is Advanced Keyword Research?

Advanced keyword research goes beyond basic keyword identification to uncover unique and high-potential search terms. It involves techniques like analyzing partial competitors, using tools like GA4 and Google Search Console, and exploring forums like Reddit and Quora.

Additionally, utilizing resources like Google Trends and AnswerThePublic helps find less competitive, long-tail keywords that can drive targeted traffic. These strategies provide a comprehensive approach to finding valuable keywords that might be overlooked with basic research methods.

1. Find Uncommon Keywords from Competitors

To find unique keywords, analyze partial competitors and SERPs. Look at related businesses that aren’t direct competitors to uncover keywords they rank for.

For example, if you own a Real Estate fractional ownership Firm, analyze keywords from  traditional real estate firms. They might rank for terms like “best city to invest in real estate” or “best way to Invest in Real Estate” offering unique keyword opportunities for your content strategy.

1. Find Keywords with GA4 Site Searches

Use Google Analytics 4 (GA4) to find keywords based on site searches. Set up site search tracking, then check the “Search Terms” report to see what visitors are looking for. These terms can reveal new keyword opportunities.

For example, if visitors often search for “commercial property Delhi” on your site, you can create content targeting this keyword 

1. Discover Keywords with Google Search Console

Use Google Search Console (GSC) to find valuable search queries. The “Performance” report shows which queries lead users to your site and their click-through rates.

For example, if your real estate fractional ownership site SliceVista sees traffic from “fractional property investment,” optimize content for this keyword to attract more visitors.

1. Target Long Tail Keywords

Target Long Tail Keywords keywords for potential traffic. These are keywords that don’t show significant search volume but can collectively drive traffic when optimized together.

For example, instead of targeting “real estate fractional investment” use specific terms like “fractional ownership homes for sale” and “fractional ownership beach home.” Each might have low volume but can attract niche traffic when optimized together.

1. Find Trending Topics with Google Trends

Use Google Trends to discover trending topics with future growth potential. By checking what people are searching for, you can create content that aligns with rising trends.

For example, if “real estate marketing ideas” are gaining popularity, a marketing company can develop related blog posts to attract more visitors by providing valuable insights, tips, and strategies that resonate with the target audience, thereby increasing engagement and driving more organic traffic to their website.

1. Find Keywords on Reddit and Quora

Explore forums like Reddit and Quora to find fresh, long-tail keyword ideas. These platforms reveal common questions and discussions in your niche, providing unique keywords.

For example, if you run a digital marketing company, you might find people asking about “types of keywords in seo.” This keyword can inspire new content that attracts niche traffic.

1. Find Keywords from “People Also Ask” on Google

Use the “People Also Ask” (PAA) section on Google SERPs (Search Engine Results Pages) to find valuable keyword ideas. These questions show what users are commonly searching for, providing insights into popular topics and long-tail keywords.

For example, if you search for “real estate fractional ownership,” you might see questions like “What is fractional ownership of real estate?” and “Is fractional ownership worth it?” These questions can guide your content creation to target relevant queries.

• Find Keywords with AnswerThePublic

Use AnswerThePublic to discover keyword ideas based on real user queries. This tool visualizes questions and phrases people commonly search for, providing a rich source of long-tail keywords.

For example, if you input “Keyword Ranking” you’ll see related questions like “how to check keyword ranking in google analytics” and “how to improve keyword ranking in google?” These insights can help you create targeted content that addresses specific user queries.

Why Avoid Always Working on Popular Keywords

Focusing only on popular keywords can be challenging due to high competition. Established sites often dominate these keywords, making it difficult for new or smaller websites to rank high. 

Instead, targeting less competitive keywords, long-tail keywords can attract more specific and motivated traffic, improving your chances of ranking well and driving relevant visitors to your site. These keywords also often have higher conversion rates as they cater to more precise user intent.